about sooke regional tourism association
Where Nature, Adventure & Community Welcome You Year-Round.
Our Vision
Sooke Region Tourism Association Purpose:
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To form a partnership with local businesses, organizations, and regional governments to market the Sooke region and its attributes to potential visitors.
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To effectively promote the Sooke region to the international market as a year-round tourism destination.
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To encourage increasing numbers of travellers to enjoy longer stays.
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To establish effective liaison with neighbouring tourism associations.
Become a Member of the Sooke Region Tourism Association today!
Be part of the official traveller resource for this region! We are the only website acknowledged by the Government of BC as the official tourism resource for the Sooke to Port Renfrew region.
Annual Membership Fee: $99 per year
Flat Map Listing
Thousands of flat maps are handed out every year from the Sooke Visitor Centre and local stores.
Stay in the Loop
Our monthly newsletter goes out to local businesses to keep you informed of tourism in the area.
Multi-faceted marketing
Represent your business in various marketing initiatives, including print, online, and social media.
Free Racking at the Visitor Centre
We have reserved space at the Visitor Centre for your rack cards.
#WildByNature
Sooke Region Tourism Association Board of Directors
The Board of Directors of the Sooke Region Tourism Association provides strategic leadership and governance in support of sustainable tourism development in the Sooke region. Representing a range of local businesses and community perspectives, the Board works collaboratively to promote responsible tourism, support the local economy, and enhance visitor experiences while respecting residents' values and the natural environment.
Board members serve on a volunteer basis and are committed to strengthening Sooke as a welcoming and resilient destination.
2025/2026 SRTA Board Members
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Steven Eckert, President – Vancouver Island Bucket List
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Gwen Fisher, Vice President – Artisan’s Garden
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Allen Krutz, Director – West Coast Outdoor Adventure
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Marleen Kiral, Director – Almostronaut Creative
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Patricia Handy, Director – Sooke Visitor Centre
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Nikkey Dawn, Director – Nikkey Dawn Photographer
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Amy Lobb, Director – Saltleaf Agency
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Joe McKenna, Director – Shorebird Services